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The website tsicharters.com has the following on the site, "TSI CHARTERS 2015 Spring Special Week Day Rates." We analyzed that the webpage also said " TSI Charters provides Lake Ontario fishing charters for salmon and trout." It also stated " Personalized attention; from the initial point of booking to the end of the fishing charter. Customized charters to meet your needs and schedule. State-of-the-art safety, fishing and navigational technologies." The header had lake ontario salmon charters as the highest ranking search term. This keyword was followed by lake ontario salmon fishing, salmon fishing lake ontario, and lake ontario fishing charters which isn't as urgent as lake ontario salmon charters. The other words they used was fishing charter lake ontario. lake ontario salmon fishing is also included but will not be viewed by web engines.